OVERVIEW

This Privacy Policy describes how Apex Performance (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our store or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of our services, you agree to the collection, use, and disclosure of your information as described in this policy. If you do not agree to this Privacy Policy, please discontinue using or accessing our platform.

COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and details necessary to process your purchases. We may also collect additional information if you contact our customer support team.

Device Information

• Examples of Personal Information collected: Web browser version, IP address, time zone, cookie details, pages or products viewed, search terms, and how you interact with the Site.
• Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimize your experience.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Order Information

• Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card details and e-wallet credentials), email address, and phone number.
• Purpose of collection: To deliver products or services to fulfill our contract, process payment details, arrange shipping, issue invoices and order confirmations, communicate with you, screen orders for fraud or risk, and provide marketing communications aligned with your preferences.
• Source of collection: Collected directly from you during checkout and account creation.

Customer Support Information

• Examples of Personal Information collected: Name, email address, contact phone number, order history, and message details.
• Purpose of collection: To offer responsive customer service and assist with inquiries or warranty requests.
• Source of collection: Collected directly from you during customer service interactions.

SHARING PERSONAL INFORMATION

We share your Personal Information with trusted service providers to assist us in operating our storefront and fulfilling our agreements with you. For example:

• We use Shopify to power our online e-commerce platform. You can review how Shopify manages your Personal Information here: https://www.shopify.com/legal/privacy.
• We share your shipping and order details with our designated logistics and courier partners to ensure accurate order delivery.
• We may share your Personal Information to comply with applicable laws, court orders, legal investigations, or to protect the safety and legal rights of Apex Performance.

BEHAVIORAL ADVERTISING & ANALYTICS

We utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you.

We may use analytics services such as Google Analytics to help us understand how users navigate our store. You can learn more about how Google handles personal information here: https://policies.google.com/privacy.

USING PERSONAL INFORMATION

Apex Performance uses your Personal Information to deliver our core services, which include presenting products for purchase, processing transactions, fulfilling and shipping orders, and keeping you informed about new gear, promotions, and updates.

DATA RETENTION

When you place an order through Apex Performance, we retain your Personal Information for our business and legal records unless and until you request the deletion of this information.

COOKIES

A cookie is a small data file placed on your device when you browse our website. We use functional, performance, analytical, and targeting cookies to enhance your browsing experience.

Cookies improve website functionality by remembering your actions and preferences (such as login details or region choices), eliminating the need to re-enter details every time you navigate through our site.

CHANGES TO THIS PRIVACY POLICY

Apex Performance may update this Privacy Policy periodically to reflect operational modifications, regulatory changes, or legal updates. Revisions will take effect immediately upon posting to this page.

CONTACT INFORMATION

For more information regarding our privacy practices, if you have questions, or if you would like to submit a inquiry or request, please contact us at: